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Author: Admin | 2025-04-28
Explore and scrolls down to see more content. As the content in users’ Explore tabs is constantly changing, Explore ads allow businesses to be shown alongside culturally relevant and trending content.Explore ads can be both images and videos.Pro tip: No need to design brand new assets for Explore ads. You can simply reuse existing Instagram ad assets.Shopping adsWith Instagram’s Shopping features, users can view and purchase products without leaving the app (limited to businesses with Instagram Checkout enabled).Instagram Shopping ads tag products from their shopping catalog. Upon clicking, Instagram users are taken directly to a product description page within the Instagram app. They can then purchase through your mobile website.Source: Hydro FlaskTo run Shopping ads, you need to set up your Instagram Shopping catalog.Pro tip: Take advantage of Hootsuite’s integration with Shopify to access your catalog right from your Hootsuite dashboard.Reels adsAds are shown in between Reels, with similar specs to Stories ads (full-screen vertical videos), and can be up to 60 seconds. They should include sound or music to integrate well with organic Reels.Additionally, all Instagram Reels ads will show a Sponsored mark underneath the account name and a call-to-action button.Source: MixtilesNote that Instagram Reels ads will loop infinitely unless stopped. As well, users can like, share, comment, and save your Reels ads.How much does Instagram advertising cost?The cost of Instagram ads depends on the total budget, duration, and objectives you’ve set for your ad or campaign. You can set a daily or lifetime budget for your Instagram ads, so it’s up to you how much you want to spend.Keep in mind that there is no best practice for how much to spend, but Meta recommends starting with at least $5 per day.However, there are some factors that you can consider when setting your budget. For example, looking into average costs so you can anticipate potential results.Some ad cost benchmarks include:Cost per click (CPC): $0.40-0.70Cost per engagement (CPE): $0.01-0.05Cost per impression (CPM): $2.50-3.50Other factors you might consider when deciding how much to spend include:Your specific audience targeting: Smaller, more niche audiences or smaller, more specific geographic regions tend to be more expensive to reachThe competitiveness of your industry: You’ll have to spend more in a more competitive industryThe time of year: Costs often go up during holiday shopping periods in Q4 such as Black FridayYour chosen ad placement: Costs can differ between ads shown on the Instagram feed versus stories and moreAdvertisers can set their maximum bids for each auction or let Instagram optimize them automatically. So, if you’re new to advertising through Instagram, it’s best to start with a low maximum bid to gain some experience.Once you’ve gained more insight into the competitive landscape for your chosen industry
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