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Author: Admin | 2025-04-28
New segment of people who are likely to be interested in your business.Step 9: Choose your placementsNext, you’ll choose your ad placements. It’s recommended that you let Meta find the best options for you, but you can be hands-on here if you want to.Especially if you want your ad to run only on Instagram and not Facebook, you should manually select your ad placements.Step 10: Create your adFinally, it’s time to create your ad. Select your Instagram account from the dropdown menu and follow the prompts to insert your ad creative.The interface here will also change based on your ad objective and the type of ad you choose to run. For example, you might see the option to run a single image ad versus a collection ad.As you set up your ad creative, a preview will appear on the right side of this dashboard so that you can make sure your ad looks exactly the way you want it to.Once you’re finished, click Publish in the bottom right corner. Your ad will go through an approval process before it’s live and you can start tracking results.How to run Instagram ads with Hootsuite in 6 stepsWhile running Instagram ads using Meta Business Suite isn’t rocket science; there are a lot of steps you have to take. If you want to streamline the process and make it even easier, consider using Hootsuite.We’ve got a quick five-step tutorial for running Instagram ads with Hootsuite.Step 1: Create a new Facebook ads campaignThe very first thing you need to do is log into your Hootsuite account and click Ads in the left navigation bar.Using Hootsuite, you can do a simple boosted post on Facebook, Instagram, or LinkedIn, but you can also set up full campaigns on Facebook (Instagram is included here), LinkedIn, and X/Twitter.To get started, click on Facebook ad campaigns in the left sidebar, then click Create ad campaign in the top right corner.Step 2: Set your campaign objectiveThen, you simply follow Hootsuite’s guided steps. The first page prompts you to choose a campaign objective.Here, you’ll need to select your Facebook Page (the one that is linked to your business’s Instagram account) and your ad account.Then, give your campaign a name and select your objective from the available options. You’ll also choose your conversion location and what you want to optimize your campaign for (like landing page visits or post engagement).Step 3: Choose your audience and budgetIn the next step, you’ll input your audience targeting details using demographics, behavior, and interests. You can also access any saved audiences you have on Meta and build lookalike audiences with Hootsuite’s campaign builder.Next, set your budget and the length of your ad campaign. Similarly to Meta’s interface,
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